Campaigns
Exclusive Use and Shared Time Slice Available
Each of these campaign types can incorporate video or static images.
Unlike the vast majority of static digital billboards, our LED billboard trucks can display full-motion video as well as static images. This is a significant advantage because the human eye is naturally drawn to movement, making video far more effective at capturing attention.
And that's where every successful advertising campaign begins: getting attention.
Our drivers can, and do, switch between video and static content from the cab. In general, we prefer to display video when the truck is moving slowly or stopped, as your advert will attract more attention. When the truck is moving at higher speeds, static images can often communicate the message more clearly during the shorter viewing time available.
Time Slice Campaign
Highlights:
- Six to ten time slices
- Lower cost – false economy?
- Lack of retention
- Familiarity. Is this the best model for your business?
Like most static digital billboards, we offer a rotating time-slice model with six to ten advertising slots per minute. Each advertiser receives a dedicated advertising slot once every minute.
The shared time-slice model may appear to reduce advertising costs, but we believe it also reduces advertising effectiveness, potentially making it a false economy. Your advertisement appears only once per minute, while for the remainder of the time prospective customers are being shown someone else's advertisement. In addition, the truck's route is a compromise designed to satisfy the needs of several advertisers rather than to optimize results for your business.
The challenge doesn't end with sharing screen time. Even when your advertisement appears, it is competing with five or more other advertisers for your audience's attention. If viewers watch a complete rotation, they are subjected to multiple advertisements. Why will they remember yours?
We offer a shared model because it is familiar. However, we also offer something that most static billboard companies cannot: exclusive campaigns that give your business 100% of the screen, 100% of the route, and 100% of the audience's attention.
Exclusive Use Campaign
Highlights
- Complete control over the truck's route, schedule, and audience
- Repeated presentation of your brand
- Greater brand recognition and message retention
With an exclusive-use campaign, you have complete control over the truck. You decide where it travels, where it parks, and what content is displayed. Every time the truck is seen, it is displaying your advertisement—not someone else's.
Unlike a time-slice campaign, your advertising rotation is not limited to 60 seconds. It can be 30, 50, 90 seconds—or any duration that best suits your campaign. Likewise, your advertisements are not restricted to 10-second slots. We generally recommend using a combination of static images and video, as changes in content naturally attract more attention than displaying the same image continuously.
We normally recommend creating two complementary campaigns: one for when the truck is moving and another for when it is parked. Assuming a one-minute campaign with six 10-second advertisements, a typical sequence might include:
- Six individual advertisements
- Six products, services, or campaign highlights
- Every advertisement reinforces:
- Your brand
- A specific product or service
- Your website address
- A QR code linking directly to the appropriate landing page
Every advertisement reinforces your brand. By the end of a single rotation, your prospects have received six reminders of who you are, what you do, and where to find you.
There is a huge difference between:
- An impression on an LED screen or mobile phone
- An impression in someone's memory
Our goal isn't simply to display your advertisement. Our goal is to make your business memorable.
Location Suggestions
For National and International Brands
Exclusive campaigns for national and international brands often focus on major events and high-traffic locations such as:
- Concerts
- Sporting events
- Festivals
- Trade shows
- Conventions
In these cases, the objective is typically to maximize exposure to large audiences.
For Local Businesses
For local businesses looking for local customers the best approach may be to pick routes and parking spots that showcase your business to a concentrated local market. Some examples of businesses that might prefer this type of campaign are:
- Franchise expansion
- Grand opening
- Retail store
- Restaurant promotion
- Healthcare provider
- Real Estate Services
- Construction
- Renovation
- Landscaping
- Decks
- Roofs
Many local businesses are located on roads with significant traffic volumes but receive limited visibility from existing signage. A mobile digital billboard truck can be used to increase awareness of the business among people who regularly pass the location but may not otherwise know of your business.
A useful resource when planning a local campaign is the Georgia Department of Transportation Traffic Data Map. The interactive map allows you to view traffic counts for specific roads and intersections. This information can help determine whether the best location for a truck is directly outside your business or at a nearby location with higher traffic volumes.
Georgia DOT Traffic Data Map: https://gdottrafficdata.drakewell.com/publicmultinodemap.asp
Every campaign starts with getting noticed. The best campaigns end with being remembered.
Frequently Asked Questions
If your primary objective is to minimize advertising costs, a Time Slice Campaign may be appropriate. If your objective is to maximize awareness, message retention, and results, an Exclusive Use Campaign will generally be the better choice.
People rarely act the first time they see an advertisement. Repeated exposure builds familiarity, familiarity builds trust, and trust makes people more likely to choose your business when they need your products or services.
We recommend promoting several products, services, or benefits that your business provides rather than repeating the same generic advertisement. Be specific. Every advertisement should reinforce your brand while highlighting a particular product, service, or reason why someone should contact your business.
Almost always, yes. Moving video naturally attracts the human eye, making it far more effective at capturing attention than a static image. However, your prospects should never have to watch an entire video to know who you are. Make sure your brand, logo, and core message are immediately recognizable. Occasionally, a simple static image can communicate your message more effectively when viewers have only a brief glance as the truck passes.
That depends on your objectives. National brands often focus on major events and high-traffic locations. Local businesses usually achieve better results by targeting the roads and neighborhoods where their potential customers live, work, or regularly travel.
There is no perfect campaign duration, but longer campaigns generally produce better results than shorter campaigns. Building awareness takes repetition, and repetition takes time. The businesses that advertise consistently are usually the businesses people remember.
Your campaign should run longer than your competitors'.