Our Trucks

Bigger Screens on a Smaller Truck

More Billboard. Less Truck.

• 15.75 ft × 6.30 ft side screens — approximately 99.2 sq. ft. each
• Approximately 30% longer and 30% more display area than many typical mobile LED truck screens
• Side screen occupies approximately 70% of the truck's entire length
• Compact 22.42-foot overall truck length
• Wider screens provide more flexibility for combining video, text and branding
• Large-screen presence with access to tighter, high-foot-traffic locations

One of the easiest ways to compare billboard trucks is simply to look at how much of the truck is actually billboard. That matters whether the campaign is described as billboard truck advertising, truck billboard advertising or mobile billboard advertising: the screen is the part your audience sees.

Each of our side screens measures 4.8 m × 1.92 m — approximately 15.75 ft wide by 6.30 ft high — providing about 99.2 sq. ft. of advertising display on each side. Yet the complete truck is only 269 inches, or 22.42 feet, long.

That means the side screen occupies approximately 70% of our truck's entire bumper-to-bumper length, compared with around 50% on a typical conventional billboard truck. Many mobile LED billboard trucks use side screens around 12 to 13 feet long. Our 15.75-foot side displays are roughly 30% longer and provide approximately 30% more display area than typical LED billboard trucks.

Instead of carrying a relatively small display on a long conventional chassis, our cab-over-engine design puts a very large advertising screen onto a compact commercial vehicle. For advertisers, that means large-screen presence combined with the ability to position the truck in tighter areas and closer to pedestrians, event entrances, retail locations and other high-foot-traffic environments.

The additional screen width also creates more flexibility in how advertising content can be presented. A screen can, for example, be divided naturally into two areas: moving video to attract attention on one side while important text, branding, a website address or call to action remains continuously visible on the other. The movement attracts the eye while the static content gives prospective customers time to read and absorb the message.

P2.5 High-Definition LED – More Pixels, Better Quality

More Pixels. Finer Detail. Sharper Images. Better Video.

• P2.5 high-definition LED technology
• 1,474,560 native pixels on each side screen
• 3,538,944 native pixels across all three screens
• 4× the pixel density of a P5 LED billboard truck
• Approximately 5.76× the pixel density of a P6 LED billboard truck
• Sharper text, finer product detail and smoother video
• High-resolution image quality designed for close-range viewing

Screen size is only part of the story. Another significant consideration is how much image detail is packed into that space.

Our trucks use P2.5 LED technology. The “P2.5” describes the pixel pitch: the individual LED pixels are spaced only 2.5 mm apart. A smaller pixel pitch means more pixels in the same physical area, producing finer detail and a sharper image — particularly important when an LED advertising truck is being viewed at street level and at relatively close range.

Which Billboards Do You Think Have More Pixels?

Each side screen on our trucks has a native resolution of 1920 × 768 pixels, or 1,474,560 individual pixels. The rear screen is 768 × 768 pixels, adding another 589,824 pixels. Across all three displays, our LED truck carries 3,538,944 native pixels.

Compared on pixel density, P2.5 contains four times as many pixels per square meter as a P5 billboard truck and approximately 5.76 times as many as P6 trucks. That extra density helps produce sharper text, smoother video, finer product detail and stronger close-range presentation.

A 48-foot roadside digital billboard is physically bigger. But physical size and digital resolution are not the same thing.

Roadside digital billboards are designed to be viewed from much greater distances, which makes their relatively low resolution less noticeable. But distance does not create detail that isn't there. Compared with our P2.5 displays, many roadside digital billboards contain surprisingly few pixels despite their large physical size, resulting in substantially lower pixel density and image detail.

Our truck screens have very high native resolution, producing substantially greater pixel density and sharper image quality. And because our trucks can bring that high-resolution display much closer to the audience, prospective customers can see the difference.

That creates a counterintuitive result: when displays are drawn to scale by their native pixel dimensions rather than by their physical dimensions, our 15.75-foot-wide side screen contains substantially more pixels than many much larger roadside digital billboards. It is one of the reasons resolution should be considered when comparing digital displays — whether roadside digital billboards or mobile LED billboard trucks — rather than judging them by physical size alone.

And why do all those extra pixels matter? Well, if a 4K TV and an HD TV were the same price, which one would you buy?

Bright LED Screens Designed for Day and Night Advertising

Bright in Daylight. Vivid at Night. Protected for Outdoor Operation.

• Brightness adjustable up to 7,000 nits
• 5,000:1 contrast ratio for strong image definition
• 160° wide viewing angle
• Adjustable gamma controls for changing content and conditions
• IP65 protection against dust, rain and road spray
• Designed for reliable outdoor mobile advertising

A high-resolution screen is not much use outdoors if the image disappears in daylight.

Our LED displays are adjustable up to 7,000 nits of brightness, allowing the screen output to be matched to the environment. In bright daytime conditions, the displays can produce the intensity needed for vivid outdoor presentation. As ambient light falls, brightness can be reduced for comfortable viewing while maintaining strong color and contrast. For LED billboard truck advertising, that ability to adapt matters because the same campaign may operate through changing daylight conditions.

A 5,000:1 contrast ratio helps preserve separation between bright and dark areas of the image, while adjustable gamma controls allow the tonal response of the screens to be tuned to the content and viewing conditions.

The displays also provide a wide 160° viewing angle, helping advertising remain visible and vibrant as pedestrians and vehicles approach from different directions rather than only when directly in front of the screen.

IP65 (Ingress Protection 65) provides a high level of protection for our LED billboard truck displays against dust and water. The “6” means the equipment is dust-tight, while the “5” means it is protected against water jets from any direction. This is an important specification for a mobile digital billboard truck operating outdoors in changing weather, helping protect the screens and electronics from dust, rain and road spray while supporting reliable operation and consistent image quality. IP65 is a strong outdoor protection rating, comparable to or better than the protection used on many other mobile and roadside LED billboard displays.

Seamless LED Billboard Trucks with 270° Visibility and Pillar-Free Corners

No Pillars. No Gaps. One Continuous 270° Digital Canvas.

• 270° visibility across both side screens and the rear display
• Seamless, pillar-free 90° corners between the side and rear screens
• True two-screen 3D anamorphic video capability
• Single-screen 3D animation and visual effects
• P2.5 high-resolution displays for exceptional detail and image clarity
• Custom 3D animation and content production available from our creative team
• Seamless wraparound video across adjoining screens

Three screens are useful. Three screens that can visually work together are more useful.

Our seamless LED billboard trucks are constructed without the conventional supporting pillar between the side and rear LED panels. Instead, the two displays meet directly at a 90-degree corner, allowing an image or video to flow continuously from one screen to the other. This pillar-free construction is what we mean when we describe our trucks as seamless digital billboard trucks.

That seamless corner is more than an aesthetic improvement. It is the hardware architecture that makes true two-screen 3D anamorphic video possible. It uses the same basic principle seen on the spectacular corner LED displays made famous in Times Square and major Asian cities, where specially designed content uses two adjoining screens to create the illusion that objects have real depth or are projecting beyond the display.

Producing that effect requires two separate capabilities. First, the hardware must provide adjoining screens with a clean, uninterrupted 90-degree corner. Our trucks provide that physical platform. Second, the video itself must be specifically designed and animated for the geometry of those screens. Our creative team has the capability to design and produce specialized 3D anamorphic content specifically for our seamless LED billboard trucks. Custom animation and 3D content production are available as additional creative services, allowing advertisers to take full advantage of the truck's unique screen configuration.

See examples of our 3D and digital billboard content in our Media section.

The seamless corner isn't required for every 3D effect. We can also produce 3D animated video and visual effects for a single LED screen, using perspective, lighting, shadows, motion and other animation techniques to create a strong impression of depth on a flat display. In this case, the effect depends heavily on both the quality of the animation and the quality of the screen displaying it.

That is where our P2.5 high-resolution displays provide another important advantage. Other mobile billboard trucks can attempt to display similar single-screen 3D animation, but lower-resolution displays cannot reproduce the same level of fine detail, sharp edges and subtle visual effects. The better the animation, the more important the screen displaying it becomes.

For conventional advertising, the same seamless construction also provides a cleaner wraparound presentation. Video, branding and other content can transition around the corner without disappearing behind a structural pillar, giving advertisers a larger and more flexible 270° digital canvas.

We firmly believe our trucks are a fantastic vehicle for broadcasting your message, whether in 3D or in a more conventional manner. Whatever the medium — 2D, 3D, video or static images — advertising is essential to promoting a business and remaining competitive. Read about why a typical business should advertise.

If you are considering us — and we hope you will — for your DOOH advertising, read how your advertising media be it moving video, or static images, can be implemented using our flexible campaign options.

Three Screens. Independent Control.

One Truck. Three Independently Controlled Screens. Multiple Ways to Present Your Message.

• Three independently controlled LED screens
• Different content on the left, right and rear screens
• Synchronized content across multiple screens
• Picture-in-picture capability on each screen
• Live HD and streamed content capability
• Flexible layouts for video, branding and supporting information
• Multiple advertising messages from a single digital billboard truck

Not every campaign needs to show the same thing on every side of the truck.

All three LED screens can be controlled independently. That means the left side, right side and rear can each display different content when the campaign calls for it, or multiple screens can be synchronized to work together. This gives advertisers considerably more flexibility than treating an LED billboard truck as a single display.

Each screen can also display picture-in-picture, creating additional options for live events, presentations, product demonstrations and advertising campaigns. A main video can be combined with branding, a logo, supporting information or another video source — allowing different areas of the screen to perform different jobs at the same time.

The same flexibility applies to live content. Our digital billboard trucks can support live HD and streamed material for events and gatherings while retaining control over what appears on each individual screen.

Sight and Sound for Events

Turn a Mobile Billboard Truck into a Complete Audio-Visual Presentation Platform.

• External PA/audio system
• Live HD and streamed video capability
• Picture-in-picture on each LED screen
• Independent control of all three screens
• Audio support for events, promotions and presentations
• 270° visual coverage combined with sound

For event use, the experience does not have to stop with the LED screens.

Our trucks are equipped with an external PA/audio system, allowing visual content to be supported by sound when the location and event call for it. Combined with three high-resolution LED screens, this makes the truck useful not only as a mobile billboard truck, but also as a highly visible audio-visual presentation platform for gatherings, promotions, product launches and live events.

Live HD and streamed content, picture-in-picture, independent screen control and external audio can all work together, giving event organizers considerably more flexibility than a conventional silent digital billboard truck.

Industry-Leading Maneuverability

Big Screens Shouldn't Limit Where Your Advertising Can Go.

• Compact Isuzu NPR-HD cab-over-engine chassis
• 176-inch wheelbase
• Only 22.42 feet overall truck length
• 15.75-foot-long side LED screens
• Approximately 70% of the truck's length devoted to display
• Industry-leading maneuverability
• Better access to tighter streets and event locations
• Position large digital displays closer to your target audience

A large screen only creates value if you can get it where the audience is.

Our mobile billboard trucks are built on the Isuzu NPR-HD cab-over-engine chassis with a 176-inch wheelbase. Unlike conventional Ford or Chevrolet-style billboard trucks with a long hood ahead of the driver, the cab-over design places the driver above the front of the chassis and uses the available vehicle length much more efficiently.

That efficient design is how we can carry 15.75-foot side LED screens while keeping the finished truck to only 269 inches — 22.42 feet — overall. Approximately 70% of the truck's entire bumper-to-bumper length is devoted to the side display, giving advertisers more billboard without requiring a longer vehicle.

The compact cab-over layout also provides industry-leading maneuverability for an LED billboard truck of this capability. The practical advantage is straightforward: a very large digital screen can be taken into tighter streets, event areas and high-foot-traffic locations where a longer conventional digital billboard truck can be harder to maneuver and position.

For the advertiser, maneuverability is not a truck specification for its own sake. It means more opportunities to put a very large screen closer to the people you want to reach.

Purpose-Built from the Chassis Up

Not a Box Truck with Screens Added. A Mobile Advertising Platform Built Around the Screens.

• Purpose-built mobile LED advertising platform
• Commercial Isuzu NPR-HD cab-over chassis
• Screen structure integrated into the vehicle build
• Pillar-free side and rear screen construction
• Protected electronics engineered for outdoor operation
• IP65-rated LED display system
• Reversing camera to help protect the rear LED screen
• Designed around screen size, resolution and maneuverability

These are not conventional box trucks with advertising panels simply attached to the sides.

Our digital mobile billboard trucks are built from the chassis up as dedicated advertising vehicles. Starting with the commercial Isuzu NPR-HD cab-over chassis, the supporting structure, LED cabinets, electronics and screen configuration are integrated into the truck as part of the build rather than simply attaching screens to a conventional box body.

That distinction becomes particularly apparent during construction. The build photographs below show the truck progressing from a bare commercial chassis through fabrication of the structural framework, installation of the LED cabinets and electronics, construction of the pillar-free 90° corners, and finally into the completed LED billboard truck.

The truck also has to be engineered for the environment in which it works. The LED display system carries an IP65 weather-protection rating, while adjustable brightness and wide viewing angles allow the displays to operate effectively through changing outdoor conditions. A reversing camera helps the driver position the vehicle while protecting the rear LED screen.

The result is a truck in which the chassis, screen structure, electronics and displays have been designed to work together. That purpose-built approach is what allows us to combine unusually large screens, P2.5 high resolution, seamless 90° corners and industry-leading maneuverability in one compact mobile advertising platform.

Technical Specifications at a Glance

What Does All This Mean for Your Advertising?

• Get noticed. Large, bright, high-resolution LED screens create a substantial visual presence on the street.
• Look better up close. P2.5 resolution keeps text, products, branding and video sharp when your audience is only yards — rather than hundreds of yards — from the display.
• Be seen from more directions. 270° visibility puts your advertising on both sides and the rear of the truck, helping your message remain visible as pedestrians and vehicles approach, pass and view the truck from different directions.
• Do more with the creative. Large seamless screens, pillar-free corners, picture-in-picture and independent screen control give advertisers far more ways to combine video, branding, information and calls to action.
• Create advertising people remember. Seamless wraparound video and true two-screen 3D anamorphic content can turn the truck itself into part of the advertising experience.
• Take a large digital display closer to your audience. The compact cab-over design and industry-leading maneuverability allow our trucks to operate in locations where larger conventional billboard trucks can be harder to position.
• Use the same platform for more than advertising. Live video, streaming and external audio extend the truck into events, launches, presentations and other live applications.

Combined with our advertising strategies, campaign implementation and media production capabilities, 3D Billboard Trucks can provide a full-service advertising solution that helps businesses put together a complete campaign from concept through implementation.

Our flexible campaign strategies can also be tailored and priced to accommodate a wide range of budgets.