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Visibility Support

Media Visibility; Direct Customers to your Existing Media

Most companies’ goals are to drive customers to their web site, or a specific page on their web site, and then from there capture the sale.

People don’t remember phone numbers or complicated URL’s, so we use simple common sense principals to get the customer to where you want them on your site or social media platform.

QR Code

We can provide quick response (QR) codes to direct customers to pages that are deep within your site or social media that may be difficult to find for customers that don’t know your business.

Another technique is to purchase an easy to remember URL: (e.g., my-thing.com)

(URL – Uniform Resource Locator – e.g. www.3DBillboardTrucks.com)

that is specific to your particular campaign, advertise the easy URL (add a QR code and statistics for good measure) and redirect it to your preferred landing page. This may well be a complicated and lengthy URL for example: (www.harrys-pools.com/pool-equipment/chemicals/etc, etc…/my-new-thing.html))

We can also help optimize your site by suggesting and adding key words to your web pages to help your site feature higher in the natural search engines.

We can create site maps and submit your site to the major search engines to speed up and increase high positioning in the natural search engine rankings.

Another technique is to pay for advertising such that your site appears in the advertising section of the search engine results using a pay per click campaign.

3D anamorphic QR Code video shown on the rear and right sides of a Digital LED Billboard truck

Software and Web Help

While we are primarily a company that rent out LED Digital Billboard trucks for advertising purposes, we realize that customers may have a multi-pronged approach to their advertising campaigns. Part of this approach often includes a review or refresh of their online presence and web site effectiveness.

DOOH campaigns work best when there is a supporting web site or social media presence to which the DOOH directs a potential customer. In other words, DOOH and an effective web site are somewhat coupled. We can help by identifying key words, key phrases, long tail key words, subtly editing your web site content, adding tags, submitting your site to search tools, developing a pay per click campaign, and adding useful statistics.

There are numerous companies that claim to offer help in this area, but you may find it advantageous to use one company to do both, such that your DOOH and online campaigns are best aligned.

Software and Web Help - code segment

How is Your Site Performing?

Having spent some advertising dollars on some of the concepts above, how can you tell how well those dollars were spent?

One way is to monitor the statistics relating to your site, meaning, where are the page views and loads coming from, how long are people spending on your various pages, and how many of those potential customers are becoming real paying customers?

Having us add statistics to your site is a great way to obtain this feedback.

Image of a tool showing site visits and statistics

Need Creative, QR Codes, or Campaign Support?

We can help with media production, route messaging, QR-driven campaigns, and the web support around your billboard truck advertising.

Frequently Asked Questions

We provide mobile LED billboard truck rentals, media production support, QR code campaign setup, and online visibility assistance.

Yes. We can help produce or adapt advertising media so it displays correctly across one, two, or three truck screens.

Yes. We can use QR codes, easy-to-remember URLs, and web support techniques to direct traffic to your preferred landing page.