3D Anamorphic vs Flat 3D
See how different 3D presentation styles look on moving digital billboard trucks.
We are a business that provide services that fall into three basic areas:
Our primary focus is providing trucks for a customer’s advertising, however, not every business is able to produce their own images and video, so may want to commission us to help or produce it for them. Similarly, and because we have a technology and software background, we can help getting customers to where you want them on your online presence. This may include website updates, key word advice, feedback on website statistics, submitting sites to search engines, pay per click advertising etc. There are numerous companies that focus on the latter but if you like speaking in clear simple English with no acronyms, we just might be the one stop shop for your business.
The videos on this site are real, not photoshopped or created using AI, and were taken using an $800 Canon camera and a $500 Canon lens. In fact, the trucks look better in real life than in the videos, because if you look closely, you can see the interference (distortion, bands or lines) that occurs when there is interaction between the truck screen and the camera. This is easiest to spot on the blue water video and is simply not there when viewed with the naked eye. We could remedy this easily by ‘photoshopping’ (synthesizing) the videos that we put on our site but decided to leave that to others.
The videos running on the trucks, however, are a different matter and are difficult and time consuming to produce. We can provide your business with similar media. Large corporations spend significant sums of money making some of the most eye-catching 3D, AI and animated videos appearing in major cities across the world to attract customers. Now the same technology and delivery mechanism is available to you.
Most companies’ goals are to drive customers to their web site, or a specific page on their web site, and then from there capture the sale.
People don’t remember phone numbers or complicated URL’s, so we use simple common sense principals to get the customer to where you want them on your site or social media platform.
We can provide quick response (QR) codes to direct customers to pages that are deep within your site or social media that may be difficult to find for customers that don’t know your business.
Another technique is to purchase an easy to remember URL: (e.g., my-thing.com)
(URL – Uniform Resource Locator – e.g. www.3DBillboardTrucks.com)
that is specific to your particular campaign, advertise the easy URL (add a QR code and statistics for good measure) and redirect it to your preferred landing page. This may well be a complicated and lengthy URL for example: (www.harrys-pools.com/pool-equipment/chemicals/etc, etc…/my-new-thing.html))
We can also help optimize your site by suggesting and adding key words to your web pages to help your site feature higher in the natural search engines.
We can create site maps and submit your site to the major search engines to speed up and increase high positioning in the natural search engine rankings.
Another technique is to pay for advertising such that your site appears in the advertising section of the search engine results using a pay per click campaign.
"Shorts" are brief, vertical videos designed to scale directly to phones and have an aspect ratio of 9 wide by 16 high. They grab attention within seconds and deliver a message quickly. They are popular across platforms such as YouTube Shorts, TikTok, and Instagram Reels.
Platforms such as YouTube, TikTok, and Instagram frequently show such content to users who do not already follow your business, helping increase visibility and attracting potential customers.
The first few seconds of a Short are critical. Viewers decide almost immediately whether to keep watching or continue scrolling, so the opening needs to capture their attention quickly. Most promotional Shorts focus on providing something interesting or useful, such as a quick tip, a behind-the-scenes look, or a preview of a product or service, rather than delivering a traditional sales pitch.
Something to consider is that the best advertising often happens when other people are talking about your business. A memorable 3D Short can achieve this by attracting attention, sparking conversations, and encouraging viewers to share your content with others.
If you commission us to create 3D video content for display on our billboard trucks, the same content can be repurposed into Shorts for use across your online channels, helping you maximize the value of your creative investment.
See how different 3D presentation styles look on moving digital billboard trucks.
Watch how moving 3D creative holds attention when the truck is out on the road.
Compare wrapped multi-screen content with more dimensional anamorphic billboard creative.
While we are primarily a company that rent out LED Digital Billboard trucks for advertising purposes, we realize that customers may have a multi-pronged approach to their advertising campaigns. Part of this approach often includes a review or refresh of their online presence and web site effectiveness.
DOOH campaigns work best when there is a supporting web site or social media presence to which the DOOH directs a potential customer. In other words, DOOH and an effective web site are somewhat coupled. We can help by identifying key words, key phrases, long tail key words, subtly editing your web site content, adding tags, submitting your site to search tools, developing a pay per click campaign, and adding useful statistics.
There are numerous companies that claim to offer help in this area, but you may find it advantageous to use one company to do both, such that your DOOH and online campaigns are best aligned.
Having spent some advertising dollars on some of the concepts above, how can you tell how well those dollars were spent?
One way is to monitor the statistics relating to your site, meaning, where are the page views and loads coming from, how long are people spending on your various pages, and how many of those potential customers are becoming real paying customers?
Having us add statistics to your site is a great way to obtain this feedback.
We can help with media production, route messaging, QR-driven campaigns, and the web support around your billboard truck advertising.
We provide mobile LED billboard truck rentals, media production support, QR code campaign setup, and online visibility assistance.
Yes. We can help produce or adapt advertising media so it displays correctly across one, two, or three truck screens.
Yes. We can use QR codes, easy-to-remember URLs, and web support techniques to direct traffic to your preferred landing page.